This is a story not about the Russian Bear Hunter, but a girl baking it good.
While on my Wednesday run, in the dark of the morning, trying to keep up with my sibling, I heaved out that I’d just interviewed Linda Lipschitz. I managed to get out, on one breath, that she’s the softly spoken woman with the jet black hair who created Belles Patisserie. As we hurtled up Knox street, my lung in my throat, he said, ‘and, so, what did you learn?’ having quenched my dry lips with the lick of my tongue, I said that I was struck by how she’d created a business from nothing- no baking degree, limited business knowledge and years of focus elsewhere, yet ingrained with a desire for self actualisation, she created something alive. ‘Dude’, he said, ‘you’ve got to watch Ratatouille’.
And so in a messy dorm room in the Old City, I did. ‘Not everyone can become a great artist’, Ego, the food critic said, ‘but a great artist can come from anywhere’.
After 19 years as a speech therapist and an academic, enough was enough. She had pulled the plug on a career that lasted a generation, aching for a new lease on life and a whole lot of fun. She left the profession unable to define her future, unable to envision a path. She pondered, and she considered. Her continuous inquiry lasted five years speckled with the birth of two kids. The thought of being a stay-at-home mom did not bring fire to her spirit. And yet, in her, a passion for all things tasty, burned .
And so in a messy dorm room in the Old City, I did. ‘Not everyone can become a great artist’, Ego, the food critic said, ‘but a great artist can come from anywhere’.
After 19 years as a speech therapist and an academic, enough was enough. She had pulled the plug on a career that lasted a generation, aching for a new lease on life and a whole lot of fun. She left the profession unable to define her future, unable to envision a path. She pondered, and she considered. Her continuous inquiry lasted five years speckled with the birth of two kids. The thought of being a stay-at-home mom did not bring fire to her spirit. And yet, in her, a passion for all things tasty, burned .
As a foodie with buds for pastries, no croissant on the Highveld could tickle her fancy. And so she decided to begin baking. She had a chef teach her how to bake thee croissant, and a host of other flacky, fluffy delights while all the time enjoying the creative process.
On a journey to America she came across the Red Velvet cake, as yet unseen in Johannesburg.
On return, on family vacation to the Cape she didn’t see the light of day until that velvet beamed a bright red. Sun up to sun down, she beat and mixed and tasted and swirled and licked and pondered and kneaded. She read and she investigated, she dabbled and she experimented. And finally she had it. The magnificent Red velvet.
‘I want to run a baking business’ , she said. Her husband wasn’t too enamoured and responded, ‘When you have some sales, call me’. And so she hired a chef and baked cupcakes and tarts and all things nice, and dropped taste boxes throughout the hinter land.
On a journey to America she came across the Red Velvet cake, as yet unseen in Johannesburg.
On return, on family vacation to the Cape she didn’t see the light of day until that velvet beamed a bright red. Sun up to sun down, she beat and mixed and tasted and swirled and licked and pondered and kneaded. She read and she investigated, she dabbled and she experimented. And finally she had it. The magnificent Red velvet.
‘I want to run a baking business’ , she said. Her husband wasn’t too enamoured and responded, ‘When you have some sales, call me’. And so she hired a chef and baked cupcakes and tarts and all things nice, and dropped taste boxes throughout the hinter land.
For Linda, it was important that the cakes didn’t just look good, but that they had one’s taste buds doing triple pirouettes.
The store, ‘Life’ loved her Red Velvet and another client, ordered ‘100 lemon meringues by Friday’. Her pastries had traction in the mouths of fans. She had started a business.
Linda, her daughter and a best friend baked from the kitchen, then the garage. And when the orders expanded she took on a pastry chef.
The store, ‘Life’ loved her Red Velvet and another client, ordered ‘100 lemon meringues by Friday’. Her pastries had traction in the mouths of fans. She had started a business.
Linda, her daughter and a best friend baked from the kitchen, then the garage. And when the orders expanded she took on a pastry chef.
‘When the student is ready, the teacher appears.’
The time had arrived to call her husband who advised her. Linda knew nothing about business but surrounded herself with all the right people. She stresses the importance of a mentor, someone who can see the greater picture and assist in guidance.
As tough as it was, she realised it was time and necessary to relinquish some responsibility, continuing, though, to oversee everything but still driving creative decisions.
The time had arrived to call her husband who advised her. Linda knew nothing about business but surrounded herself with all the right people. She stresses the importance of a mentor, someone who can see the greater picture and assist in guidance.
As tough as it was, she realised it was time and necessary to relinquish some responsibility, continuing, though, to oversee everything but still driving creative decisions.
3 years ago her head chef departed, opening the door for her current French chef, and together they’ve opened up a store. From baking in her garage to her flagship in the Blubird Centre, to a factory employing 80 people, the screen play for a buoyant business has been written.
Every business has its difficulties-flexibility and the ability to adapt are imperative except when it comes to her cakes-clients demand the same tasting bite every time.
A book, ‘Creating something from nothing’, she read to her kids reads, ‘start small and dream big’. Just begin. Try new things, be innovative and have fun. We limit ourselves by our beliefs and what we’re expected to be. Don’t be afraid to start something in your study, in your bedroom, in your closet. Never follow the recipe. Remi didn’t.
‘Belle’ says the goal is imperative, however there is no ideal, no perfection. ‘Forget about time, one cannot put a time limit on the course of life. Live in the now.’
For Linda, success is personal success. It’s about being happy with your level of behaviour in everything you do, how your children mirror you as a mentsch, that makes you a success.
As I leave the country in pursuit of a vision, of clarity, I reflect on Linda’s journey. We have got to keep moving forward. Break the shackles of societal demands and pursue that which is burning inside of us.
See the world through Red velvet tinted goggles.
‘Belle’ says the goal is imperative, however there is no ideal, no perfection. ‘Forget about time, one cannot put a time limit on the course of life. Live in the now.’
For Linda, success is personal success. It’s about being happy with your level of behaviour in everything you do, how your children mirror you as a mentsch, that makes you a success.
As I leave the country in pursuit of a vision, of clarity, I reflect on Linda’s journey. We have got to keep moving forward. Break the shackles of societal demands and pursue that which is burning inside of us.
See the world through Red velvet tinted goggles.
1 comment:
I love this post -your best yet. Thanks for the inspiration!
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